Target Costing: Definition, Features, Objectives, Process

One of the main advantages of should-cost analysis is the level of transparency it provides. By understanding the breakdown of costs, procurement teams can better evaluate supplier pricing and identify any discrepancies or inefficiencies. This transparency empowers organizations to challenge inflated pricing and demand fairer terms.

  • By working together, buyers and suppliers can identify cost-saving opportunities and improve efficiencies, benefiting both parties.
  • To repeat, market-based price is determined in the first place followed by desired profitability and target cost is simply arrived at by deducting profit from the price.
  • Target cost per unit is the estimated long run cost of a product and the company tries to achieve its target income, when the product is sold out on target price.
  • Generally cost of any product is calculated on the analysis of the best structure of the leading competitor in the country.

It is, thus, the difference between estimated selling price of a proposed product with specified functionality and quality and the target margin. Target costing is a structural approach to determine the cost at which a proposed product with specified function and quality must be produced, to generate a desired level of profitability at its anticipated selling price. Typically, conventional costing attempts to work out the cost of producing an item incorporating the costs of resources that are currently used or consumed. Therefore, for each unit made the classical variable costs of material, direct labour and variable overheads are included (the total of these is the marginal cost of production), together with a share of the fixed production costs. The fixed production costs can be included using a conventional overhead absorption rate (absorption costing (AC)) or they can be accounted for using activity-based costing (ABC).

One should not get confused with target costing and standard costs as one and same. Under Traditional Cost Management Approach, cost of a product is treated as a dependent variable resulting from the decisions made about functions, features and performance capabilities of the product. The costs are generally higher than desired since the assessment of cost is quite late in the development cycle. Iii) Interacting the product design eliminating or reducing unnecessary attributes with costs that cannot be recovered in higher prices until the cost target is met. Cost reduction target is fixed, which requires estimation of current cost of the new product.

Tools and Technologies

These methods focus on enhancing functionality while reducing costs, ensuring the product remains competitive without compromising quality. With the overall target cost established, the next step is to break this down into cost targets for major subsystems and components. This involves creating a matrix to allocate functional needs to subsystems, ensuring that the cost targets for these subsystems align with the overall product target.

This is needed to ensure that targeted cost levels are maintained subsequent to design phase. Value engineering technique is applied for reduction of waste, misuse, etc. and for elimination of non-value added costs and processes, etc. (c) Iterating the product design—eliminating or reducing unnecessary attributes with costs that can’t be recovered in higher prices—until the cost target is met. This costing helps to create the competitive future of any company as the product is designed and manufactured as per requirements of the market. Target costing has positive impact on profitability of the organisation, throughout the life cycle of every product. On the other hand, target costs are based on external analysis of markets and playing competitors.

Depend on Market Price

They have to limit their creativity if it leads to an increase of cost. ProjectManager is online project and portfolio management software that connects teams whether they’re in the office or out in the field. They can share files, comment at the task level and stay updated with email and in-app notifications. Join teams at Avis, Nestle and Siemens who use our software to deliver successful projects. A budget dashboard is a visual tool that uses charts and graphs to show important financial metrics, such as planned costs vs. actual costs.

  • In many cases, the target profitability is based on desired return on assets or return on sales.2 In contrast with cost-based pricing, product cost does not drive the estimated selling price.
  • For any system to be effective in supporting decision making in an organization, the staff from the relevant departments must come together in order to tap their creativity so as to achieve goals.
  • Join teams at Avis, Nestle and Siemens who use our software to deliver successful projects.
  • Its complexity and resource-intensive nature can make implementation difficult for some businesses.
  • In contrast, costing information is utilised under target costing and the focus is on best possible price upfront.

Process of target costing

Its complexity and resource-intensive nature can make implementation difficult for some businesses. This enables you to assign and allocate costs to individual activities, which is the essence of ABC costing. Plus, our Gantt links dependencies to avoid cost overruns, filters for the critical path and can set a baseline to track costs and more in real time.

Proactive Cost Management and Life Cycle Costing

The products of all competitors are to be analysed with regard to price, sales, quality, technology, and service etc., and after that target cost is to be determined and then market share of one product is to be finalised. Methodologies for implementation of target costing system include guidelines, databases, training, procedures and supporting analytic tools. Different tools and methodologies may be used to design for manufacturability, design for testing and inspection, standardisation of products etc. A well-defined process which integrates activities to support target costing needs to be set up. Early and proactive consideration of target costing is required and for it various tools and techniques are used. Before finalising the target cost, product requirements are also required to be considered.

Target costing takes cost as the dependent variable, while conventional approaches take selling price or profit as the dependent variable. Computer aided manufacturing international (CAM) defined, ‘a market based cost that is calculated using sales price necessary to capture a pre-determined market price” (is known as target costing). Moreover the price and the cost both are for a specified product functionality, which is determined by understanding customers’ needs and willingness to pay for each function. By focusing on producing cost-effective products that meet customer needs, companies can strengthen their market position. This competitive edge is achieved through strategic cost management, allowing businesses to offer superior products at attractive prices. Target costing aligns product costs with profit goals from the start, ensuring competitive pricing and boosting sales and profitability.

Target costing Process

When the desired target cost isn’t achievable, the project is canceled because it simply won’t be profitable. In other words, target costing can be defined as a cost management tool for reducing the overall cost of a product over its product life cycle. This pricing technique is utilised to meet the demands of customers on one hand and organisation’s profit goals on the other. Under traditional costing, cost is determined on the basis of product design, then, a profit figure is added to it to establish a price.

Target costing is particularly useful in industries that have low profit margins and high competition. For businesses selling consumer goods, the market can change rapidly along with the competition. It’s important that your price points evolve along with these swiftly moving goalposts, which is where a strategy like target costing comes in handy. In this guide, we’ll cover the definition of target target costing and how to use it costing as well as how to use it most effectively.

Setting overly ambitious targets can demotivate employees and lead to unrealistic expectations. It’s important to establish achievable goals based on thorough market research and analysis to maintain motivation and focus. Every month, ABC needs to compare the actual cost and target cost; any variance needs to investigate and find a solution. Managing workload helps to balance resource allocation across the project team.

If it’s unable to do so, it won’t be able to produce this new shampoo and bring it to market. The purpose of drawing the above table is to map the features desired by different market segments at one place. An example of the application of the target costing approach is Tata ‘Rs 0.1-million car’. Business Week has named Rs 0.1 million car as one of the trendsetters of 2007, while Ratan Tata has been listed among the world’s ‘Most Important People’ of the year. Conventional approaches do not compel managers to estimate how much the customer will pay for each element of functionality and quality. Each product used to be conceived as a package of functionality and quality without much scope for modification.