See your inbound links, top linked pages, and follow vs. nofollow links all in one place. You could analyze one of your competitor’s websites to see where they’re getting their backlinks from. Screaming Frog’s beauty is simulating how search engine bots crawl your site.
Mangools KWFinder — In-depth Keyword Research
However, Ranktracker’s other tools give you a more in-depth look at your site performance. For instance, the Backlink Monitor is incredibly valuable for SEO rank tracking. You’ll be able to see all of the sites that are backlinked to your pages and all of the sites that your site is linked to. You’ll also be able to see what BHS Links sites stopped linking to your page, so you can repair those links and ensure that your keyword rankings are still strong. The traffic metric displays accurate data based on traffic analysis.
- If you choose to use this tool, be careful and check with this guide on disavowing the right links.
- This tool is powered by a backlink crawler that continuously updates its index with new links.
- You won’t rank high in search results if you don’t have great content.
- They got there by performing research, keeping an eye on their competitors, and making improvements to their site on a daily basis.
- With Google making hundreds of changes every year, keeping abreast of the latest developments helps you ensure you’re doing everything to have the best SERPs.
- As an alternative, the most popular community-based recommendation—that’s still free—is Keyword Surfer.
Website Tracking Tools
Getting started with SEO can feel overwhelming, but with the right tools, even beginners can optimize their websites effectively and drive more traffic. Wope is one of the most preferred keyword tracking tools designed for ecommerce businesses. It enables content teams to analyze, plan, and brief at scale, making it one of the best SEO tools for both beginners and experienced marketers seeking data-driven content insights. Ahrefs Webmaster Tools (AWT) offers a selection of free features for website owners, providing limited access to powerful Ahrefs tools like Site Explorer and Site Audit. Seobility is an all-in-one SEO tool designed to make search engine optimization accessible for everyone, from beginners to experts. If you run a local service business, you’d want to track keywords your website ranks for in specific locations.
GeoRanker for location-specific SEO tracking
WhiteSpark’s tool helps you get more reviews on your Google Business Profile by generating a unique review link. This is important as, according to the same BrightLocal survey as above, 16% of SEOs think reviews are the most important ranking factor for the map pack. It also integrates with Google’s suite of tools, so it’s relatively easy to merge data from places like Google Search Console, Google Analytics, etc.
If you like Surfer’s AI-powered content editor, you’ll love Clearscope. One of the most focused SEO tools on this list, Clearscope’s utility is dedicated almost exclusively to content optimization. What really sets Mangools apart for beginners is its interface. Unlike some tools that seem to wear their complexity as a badge of honor, Mangools presents everything in a clean, intuitive layout that makes SEO feel approachable. The learning curve is gentle, but you’re still getting solid data and actionable insights. If all that AI utility isn’t enough, Surfer comes with built-in AI writing capabilities at no additional cost.
The paid version, the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages monthly. SpyFu offers three different pricing plans with unlimited access to search results. The pricing plans start from $33 per month and range to $199 per month if billed annually.