With this proactive step, your company — and agency — launches the best possible campaign. While you may not need audits as frequently as a company that manages their SEO in-house, a routine audit still offers value. It can help your business, as well as your account manager, spot areas for improvement, which can lead to significant changes in your online visibility.
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SEO audit tools reveal hidden issues and opportunities on your site. Keyword stuffing is an important item to check during an SEO audit. You’d be surprised how easy it is to get carried away when crafting content and inadvertently overdo your keyword usage if you’re not paying attention to this SEO factor. H1 tags are the main headers on your pages, providing valuable information to search crawlers and helping users determine if your content is relevant and valuable. This involves targeting specific markets and increasing visibility in local searches.
- Review CTAs and forms to confirm they are accessible and functional on mobile devices, especially ensuring buttons are easy to tap and forms are simple to fill out.
- Upon conducting your SEO audit, you’ll want to analyze your competitors to determine how you stack up against them.
- In today’s SEO world, you require at least 500 words to be visible.
- This can be achieved by reducing the impact of third-party code, minimizing JavaScript execution time, and more.
- This is a premium SEO audit tool so if you want to crawl more pages within your website, you need to pay for their premium plans.
- The second way is to compare your Google organic traffic for the dates Google released an algorithmic change.
SEO audit part three: Technical SEO
If a minor SEO hiccup occurs with your search results, we notice it and swiftly take action. Google Search Console and Google Analytics are the best place to start for an enterprise-level SEO audit. SEO tools like Ahrefs and SEMRush will also crawl and audit your website. When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies. To get the most from an SEO audit, the agency must understand your business, products/services, and customers.
By using these innovations, you essentially have an SEO assistant that keeps an eye on your site 24/7, which is especially valuable for large sites. • Relevance & format – does the title tag clearly describe the page content with a keyword included? Does the meta description provide a compelling summary or call-to-action? While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP.
Find pages or links that return (404) errors as broken links frustrate users and hurt SEO. Then, identify oversized assets that slow your page load time, such as images, JavaScript, and CSS files. Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues. Spotting internal linking problems on your site is crucial for maintaining your SEO health.
Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results. It’s also possible that you’ll lose rankings in Google search results since Google is dedicated to providing a positive user experience for its searchers. Search engine optimization isn’t a once-and-done SEO Anomaly digital marketing tactic.